http://sem-hong-kong.semtek.net Search Engine Optimisation (SEO) and Pay Per Click (PPC) Management in Hong Kong Fri, 16 May 2008 03:37:11 +0000 http://backend.userland.com/rss092 en In my opinion SEO is not our profession. Search Engine Optimisation - what does it mean and where does the service end? Search Engine Optimisation is clearly the act of optimising one's website to appear higher in the search engines. However SEO also involves website usability, user interaction, conversions, A/B testing ... http://sem-hong-kong.semtek.net/2008/05/16/jason-gambert-vs-seo-trademark/ Ok so Wikipedia ranks for everything under the sun on Google - well almost. Why? What makes Wikipedia's content so valuable that it should be placed in first position? Now I'm not disputing that there is a lot of great quality content on Wikipedia - but how do we know ... http://sem-hong-kong.semtek.net/2008/01/29/wikipedia-dominates-google/ I, unlike many bloggers, am reluctant to blog about everything that I see on the net. Unless I have something important and unique to say, then I do not see why I should add to all the clutter that is already visible in the multitudes of blogs available on the ... http://sem-hong-kong.semtek.net/2007/11/12/blogging-mad/ This article continues from my previous article on AdWords Unexpected Match Types. I have recently discovered a very simple way to determine just how broad Google's Extended Broad Match Type is in Google AdWords. Using Google Search you can easily determine which keywords Google considers synonyms which is a feature of the ... http://sem-hong-kong.semtek.net/2007/09/27/how-broad-is-extended-broad-match/ Search Engine Optimisation (SEO) often focuses too much on aspects of designing a website purely based on what a search engine wants. As I read through hoards of information pertaining to placement of keywords and html design and whatnot, I am led to believe that we are designing a website for ... http://sem-hong-kong.semtek.net/2007/09/25/search-engines-or-clients/ Google AdWords will be removing their section under Tools titled "Modify Your Campaigns". The section will be removed on the 20th of August. Users will have to resort to the AdWords Editor available here.Share This http://sem-hong-kong.semtek.net/2007/08/10/adwords-modify-your-campaigns-removal/ Google AdWords have announced that they will be adjusting their top placement ad formula. These are the ads that appear above the organic search results. The main components of the top ad placement formula will remain price and quality, however in an attempt to make these ads more relevant to search ... http://sem-hong-kong.semtek.net/2007/08/10/top-ad-placement-formula-change-for-adwords/ Google introduced promotional credits to Hong Kong yesterday, as well as several other countries. The credits can be applied to accounts less than two weeks old in US$100 or HK$780 per account. Credits will only be available to Google AdWords Qualified Individuals or Companies. Credits are given in groups of 5 ... http://sem-hong-kong.semtek.net/2007/08/10/promotional-credits-now-available/ I've never really had the hots for Yahoo. Firstly their indexing is slow, often taking up to 3 months (sometimes 6) before updating their search results. Also they don't take away search listings that have not been available for anywhere up to 6 months. This is just slack. Another common thing ... http://sem-hong-kong.semtek.net/2007/08/09/yahoo-sellout/ With Google AdWords releasing the Content Placement Report function in Hong Kong, I have been run off my feet sifting through thousands of domains to be sure my ads are visible where I want them to be. The site exclusion tool has been utilised extensively and also the keyword tool to ... http://sem-hong-kong.semtek.net/2007/08/03/impressions-1-clicks-1/