Google AdWords

Using Google Search you can easily determine which keywords Google considers synonyms which is a feature of the Extended Broad Match Type.

Popularity: 23% [?]

Google AdWords will be removing their section under Tools titled “Modify Your Campaigns”.

Popularity: 20% [?]

Google AdWords have announced that they will be adjusting their top placement ad formula. These are the ads that appear above the organic search results.

Popularity: 17% [?]

Google introduced promotional credits to Hong Kong yesterday, as well as several other countries. The credits can be applied to accounts less than two weeks old in US$100 or HK$780 per account.
Credits will only be available to Google AdWords Qualified Individuals or Companies. Credits are given in groups of 5 with a maximum of 60 […]

Popularity: 19% [?]

After many adjustments it becomes evident that in about half of my campaigns I need to turn off content placement due to the overwhelmingly poor placement offered by Google.

Popularity: 11% [?]

The Link Unit offerring by AdSense leads me to believe that not all ads are created equally. This ad format is often used to look like part of the menu structure on a site, rather than an actual ad.

Popularity: 18% [?]

The Google AdWords Placement Report is now available for users in Hong Kong. As stated by Google:
This report shows performance metrics (including impressions, clicks, and cost) for content network sites displaying your ads.
It is the last report listed on the Reports tab.
Popularity: 10% [?]

Popularity: 10% [?]

I was excited to see a new feature released by Google recently:
New! See where your ads appeared on the Content Network.
View site-by-site metrics, optimize your performance on content pages, and gain greater transparency into your campaign with the Placement Performance Report.
Of course I figured that I did not need to read the details and went […]

Popularity: 9% [?]

Upon discovering the details of the post below in which Google AdWords had shown our clients ad for the term ‘Hong Kong sex’ triggered by the expanded broad match of the keyword ‘Hong Kong night life’, we also discovered an even more disturbing keyword relationship. We found that people had been  attempting to access the […]

Popularity: 10% [?]

Last week I experienced an unexpected match type from Google AdWords, luckily through one of my colleagues and NOT the client!
Upon showing a client our Whoson Live monitoring and chat software program, my colleague noticed that 8 people had typed ‘Hong Kong sex’ into Google, and found our clients site (that number rose to 22 […]

Popularity: 45% [?]