About
Welcome to my blog on Search Engine Marketing (SEM) in Hong Kong. My name is Michael Pieper. I work at Compelite Limited as their Search Engine Marketing Manager and also run my own company, Semtek.
I have setup this blog to increase the awareness of Search Engine Marketing in Hong Kong. This blog is aimed across the board to clients looking to increase their knowledge, beginners in the industry and to SEM professionals keeping up to date with the latest trends.
Search Engine Marketing is a great industry for those who enjoy change. SEM is always changing and evolving as the Internet and search engines evolve to provide more information, advanced indexing and quality content to those who use it. Recently we have seen SEM move towards more of a marketing point of view, especially as those ‘traditional’ marketers discover the possibilities available to them through Search Engine Optimisation (SEO) and Pay Per Click (PPC) Management.
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