Jason Gambert vs. SEO Trademark

In my opinion SEO is not our profession.

Search Engine Optimisation - what does it mean and where does the service end? Search Engine Optimisation is clearly the act of optimising one’s website to appear higher in the search engines. However SEO also involves website usability, user interaction, conversions, A/B testing etc etc. These tasks are not SEO.

If anything, SEO is more along the lines of Business Development and it is simply a form of marketing opportunity. Just as Business Development, as stipulated by Wikipedia, is:

Business development involves evaluating a business and then realizing its full potential, using such tools as marketing, sales, information management and customer service.

As SEO is:

SEO involves evaluating a website and then realizing its full potential, using such tools as marketing, sales, information management and customer service.

SEO belongs in the toolkit of Business Development. It is simply a new tool which has emerged over time, to evolve with new technology and ideas.

Perhaps Search Engine Optimisation should rather be referred to as Website Development, but since that term is already established, perhaps Business Website Development (BWD) would be more suited?

So maybe SEO is big enough that it could be categorised seperately, but still the fact remains that it involves many aspects, not just SEO. I say that if Jason Gambert wants to trademark SEO, then let him do so. Before he knows it he would have created history by trademarking a term that has had so much branding applied to it, and then before his eyes, SEO will die and BWD will be born, or something like it. SEO is not the be all and end all.

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This entry was posted on Friday, May 16th, 2008 at 11:37 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.