Top Ad Placement Formula Change for AdWords
Google AdWords have announced that they will be adjusting their top placement ad formula. These are the ads that appear above the organic search results.
The main components of the top ad placement formula will remain price and quality, however in an attempt to make these ads more relevant to search results, price and CPC formulas will be adjusted.
For further information, check out Google’s help centre on How is the formula for top ad placement changing?
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