There are many clients out there that believe they can manage their own Pay Per Click accounts, and for good reason. Search Engines give the impression to users that their sponsored listings are easy to manage, especially with their automated setting which will maximise your ad visibility… as well as your outlay.
Google, being one of […]
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I’ve had several clients come to me that are concerned about their poor Alexa Rankings. How they even found out about Alexa is a mystery, however they have the notion set in their minds that they must be ranked much higher in order to have a successful website.
For those of you who don’t know what […]
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We always know that we are on the right track when carrying out SEO if we follow in Google’s path. We all know that Blogs are an important part of your online marketing strategy but how far should you go? Just take a look at Google. Here is a short list for your perusal:
The Official […]
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So, news is that Microsoft are building a cool new search engine.
Isn’t it on the cards then that this search engine may be specifically built for Microsoft Surface? After all, Microsoft Surface is certainly a cool new product. And it would certainly make sense as the next step in order to promote Surface a step […]
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An important aspect of search engine optimisation is to be able to understand why another website is higher than yours in the search engines and then to get your website ranked above them. There are many different aspects of why their website may be ranked higher, some being more dominant than others. Lets look at […]
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Keyword Proximity affects several areas of your website design and code. Keyword proximity basically refers to the distance between important keywords on your website or in your head section. It pretty much works the same throughout the document, so I will refer to it as one entity, however you must take into consideration your […]
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You have probably heard the expression, Content is King for quite a while now. I have mixed feelings about this expression, or rather about how it affects the industry.
Websites are not all about content, so it seems quite unfair to penalise those websites which purposefully lack good quality content due to their minimalistic website design.
Introducing […]
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When looking at the programming of a web page it is important to minimise the amount of code used as much as possible. When a search engine ‘reads’ your website, it sees all the code, as well as the content. If your website is made up of 10% content and 90% code you will have […]
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What is best - a search engine optimisation campaign or a pay per click campaign? That is a question which seems to be coming up more and more recently. There are several advantages to both, in their own way, but what happens when they are combined?
Google has recently released findings which show that having your […]
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The META description tag is located within the head section of the html document between the title tag and the META keywords tag. It is generally used in the smaller search engines. The larger search engine such as Google, Yahoo and MSN generally don’t take much notice of META tags due to the overuse of […]
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Michael Pieper holds the position of Senior Search Analyst at wwwins Consulting Hong Kong Limited. He also runs his own business, Semtek, working with non-profit organisations.
SEM Hong Kong