Archive for May, 2007

Google AdWords Account Snapshot

Wednesday, May 30th, 2007

Google have added yet another feature to their AdWords PPC system called “Account Snapshot”.
This useful feature provides a summary view of your account displaying a multitude of quickly accessible information:

Alerts and Status: Alerts will be displayed if there is anything happening with your account that you are unaware of. Status alerts include invoices etc. that […]

Popularity: 3% [?]

Hong Kong Anti-Spam Law

Tuesday, May 29th, 2007

Although this does not entirely cover the field of search engine optimisation or pay per click management, it is important to note that Hong Kong has implemented Phase 1 of the new Unsolicited Electronic Messages Ordinance (UEMO) as of the 1st of June 2007.
This will particularly affect users of eMarketing/eNewsletter systems. For more information about […]

Popularity: 4% [?]

Google Analytics Changes

Thursday, May 17th, 2007

Well it seems that Google just keeps on rolling out the changes in their PPC system, continuing to stay well ahead of their peers, Yahoo and MSN. Google Analytics has a completely new look - time to get the reading material out again.
 
After having a quick look at it, it seems to be very graphical […]

Popularity: 3% [?]

Alexa Traffic Rankings

Monday, May 14th, 2007

I have had many clients come to me, with statistics of how poorly their website is ranked in Alexa, and comparing their Flash, new site, with other well established sites on the internet that are showing great results. They often wonder why they are ranked so poorly and often relate that poor ranking with a poor […]

Popularity: 4% [?]

Domain Name Keyword Use

Friday, May 11th, 2007

It has come to my attention recently that keyword use in your domain name is extremely important. For most searches performed in the top search engines you will always see that the top results often have the keyword you typed in the domain name. Here are some examples:

“artificial plants”
http://www.google.com/search?hl=en&rls=GGLJ%2CGGLJ%3A2006-47%2CGGLJ%3Aen&q=artificial+plants
“bodyguards”
http://www.google.com/search?hl=en&rls=GGLJ,GGLJ:2006-47,GGLJ:en&sa=X&oi=spell&resnum=0&ct=result&cd=1&q=bodyguards&spell=1
“fast cars”
http://www.google.com/search?hl=en&rls=GGLJ%2CGGLJ%3A2006-47%2CGGLJ%3Aen&q=fast+cars
“interior design”
http://www.google.com/search?hl=en&rls=GGLJ%2CGGLJ%3A2006-47%2CGGLJ%3Aen&q=interior+design

This appears to be a […]

Popularity: 4% [?]

Choosing the Right SEO Company

Friday, May 11th, 2007

It is very difficult for clients to choose the right SEO company to optimise their websites, especially when there are so many ideas of what search engine optimisation exactly is in Hong Kong. What is right and what is wrong often comes across as a grey area. There appears to be no right or wrong, […]

Popularity: 4% [?]


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